The Electric Air Fresheners Market was valued at USD 10.5 billion in 2022 and is projected to reach USD 16.29 billion in 2032, experiencing a steady growth at a CAGR of 5% throughout the forecast period. The increasing desire among consumers for pleasant aromas and a clean atmosphere has led to a rising trend in the usage of air fresheners in recent years.
This trend is especially noticeable in emerging economies where the middle class is growing, and individuals have more disposable income to invest in home furnishings and personal hygiene products. Consequently, the demand for air fresheners has surged in both residential and commercial sectors.
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Top Profiled Companies:
- Procter Gamble Co.
- SC Johnson Son Inc.
- Reckitt Benckiser Group Plc.
- Church Dwight Co. Inc.
- California Scents
- Farcent Enterprise Co. Ltd.
- Henkel AG Co. KGaA
- Kobayashi Pharmaceutical Co. Ltd.
- Godrej Consumer Products Limited
- Air Wick (RB)
Key trends of Electric Air Fresheners Market
- Natural and Organic Products: Consumers were showing a growing preference for natural and organic air fresheners. This trend was driven by increasing awareness of health and environmental concerns, leading to a demand for products that contain fewer synthetic chemicals and are perceived as safer for both people and the planet.
- Sustainability: Alongside the desire for natural products, consumers were seeking more sustainable options. This included products with eco-friendly packaging, recyclable materials, and reduced carbon footprints. Brands were focusing on developing sustainable formulations and manufacturing processes.
- Aromatherapy and Wellness: Air fresheners were not only seen as a means to eliminate unpleasant odors but also as tools for enhancing well-being. Aromatherapy-focused air fresheners with relaxing and mood-boosting scents were gaining popularity, catering to consumers seeking stress relief and relaxation.
- Customization: Personalization was becoming more important in the Electric Air Fresheners Market. Brands were offering a range of scent options, allowing consumers to choose fragrances that align with their preferences and lifestyles. Some companies were even offering the option to create custom scents.
Key Regional Markets Covered in the Report:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)
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Further market segmentation
Product Type Outlook:
- Sprays
- Electric
- Gel
- Others
End-Use Outlook:
- Residential
- Commercial
- Industrial
Key Takeaways of the Global Electric Air Fresheners Market Report:
- A comprehensive overview of the global Air Fresheners industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Electric Air Fresheners Market.
- Elaborate study of the leading regional markets in the global Electric Air Fresheners Market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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