"Many of you have inquired about my skin-care regimen." One of the most often repeated beauty affirmations on social media is more than just a humblebrag from the fair-skinned: It's a chance to exercise the amateur know-how obtained by pouring over instructional views, Reddit deep dives, and everyday consumption of articles like this one. Is it any surprise, in this day of merging environmental, health, and humanitarian catastrophes, that we take solace in preaching our advances in facial glow?

Skin care's second coming was already in the works, due to an increase in in-office body contouring and other low-to-no-downtime body procedures given by derms — and patients' willingness to nurture results at home. Lan Belinky, the co-founder of Boscia, came to the same conclusion as Mintel before to the epidemic. "We conducted our study and discovered that 40% of individuals began to believe that having a body care routine was as essential as having a skincare routine," she adds. It's a very different picture than when the brand first debuted in 2002 when low sales forced the company's body care goods to be dropped completely. "Every 'clean' brand now offers a body-care product," Belinky explains.

Body-Care Revolution: From Butt Masks to Boob Cream
Sheet masks for our bums (courtesy of Lapcos and Bawdy); boob cream (courtesy of Colleen Rothchild and True Botanicals); Dr. Pimple Popper's best-selling SLMD Skincare Salicylic Acid Body Spray for body acne; vaginal and full-body serums; retinol and alpha- and beta-hydroxy acid lotions and washes for limbs are among the products on offer. Even minimalistic skin-care firms have expanded into body care. According to Mother Dirt, the firm developed body care choices in part because customers were mixing its characteristic healthy bacteria-boosting mist with unsuitable items, which nullified its advantages. Can't you smell the seven-step body care regimens from where you are?

Some of your favorite cosmetics companies are banking on it. Hero Cosmetics released a four-piece body-care line last year aimed at managing acne and regulating the microbiota. "We wanted to develop this as a multi-step regimen because we felt the products would be more effective that way, but also because there was customer behavior and desire for a body regimen," explains Ju Rhyu, company co-founder. For example, the brand's Once-over Toner was produced to fulfill the search. "We had data showing that body mists and sprays were trending and a topic to focus on," she explains.

To that end, glycolic, salicylic, and other acid-infused body washes and lotions abound, ranging from early-to-market options like Amlactin Daily Moisturizing Lotion, which contains 12% lactic acid to exfoliate the skin, Pixi Glycolic Body Peel, Kosas Good Body Skin AHA + Enzyme Exfoliating Wash, to the more recently released Sol de Janeiro Bom Dia BrightTM Clarifying AHA BHA Body Wash.

Even though thicker skin on the body can tolerate higher doses of active ingredients that have been shown to irritate some (such as AHA/BHAs, vitamin C, and retinol), most body skin benefits most from targeted treatment on a weekly or twice-weekly basis, rather than a daily diet comprised of these ingredients stacked indiscriminately.

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