Good Content for the Automotive Industry:
Why High-Quality Content Is Becoming Increasingly Important
Around 88% of car buyers research online before making a purchase. Millions of car fans find out about their favorites online: Old timers, new faces, innovative developments, concept cars, and vehicles of the future.
Content and cars are a perfect match: Editorial content speaks to the heart and mind equally. That creates trust - a key point in automotive communication. In this way, you increase the loyalty of your customers and those who are yet to become buyers.
Rapid Ascent: How Content Marketing Increases Your Traffic and Your Conversion Rate
Content about the latest trends and developments in the market are the most interesting reads by far. And the target group is always looking for further individual content. Defining and creating these texts is what matters in content marketing in the mobility industry.
Who Takes the Pole Position in Content Marketing for the Automotive Industry?
Content marketing should be standard in the automotive industry. Amazingly, however, it’s not. A large number of companies such as car dealerships and workshops still rely on traditional advertising.
You can do it differently: Engage your (future) customers and the search engines with good content. Do you keep a watchful eye on your budget? So do we: Organic SEO saves your expenses and has a lasting effect.
How Important Is Fresh Content in the Auto Industry?
Up-to-date details, price information, and relevant data are essential when creating content for car enthusiasts. Why is that so? We’ll show you:
Around 92% of car buyers research online before buying.
Exactly 13.55 hours: That's the average time car buyers spent researching and buying a new vehicle in 2019.
The majority of the time, 61%, was spent online.
Around 75% of car buyers stated in a Google study that online videos had influenced their buying habits and ultimately their decisions.
According to a study published by Cox Automotive in 2019, car buyers are increasingly making decisions online. If they go to a dealership, they are usually ready to buy. A good reason for retailers to hone their online marketing and sales strategy.
Recipe Ideas
Who will win the race for customers in the automotive industry? In the long term, it will be those who use a sophisticated online marketing strategy that informs and entertains. Inbound marketing solutions and value-oriented content make your brand stand out in a highly competitive market.
Creating Added Value With Clever Systems: Artificial Intelligence for Successful Content Marketing
AI (Artificial Intelligence) - is understood to mean clever software that mimics the structures of the human brain. In content marketing, for example, you write and translate a text about cars. Technology is so advanced today that many of the results can be used without human revision.
What Texts About Cars Can Intelligent Systems Produce?
AI service systems can only go so far: Say, for example, you can write directions for route planners or weather reports. Behind this are huge databases that translate proper names correctly, for example. This is how Milano becomes Milan in Germany. But admittedly: Without a subsequent revision by a human author, these texts provide the body - but the soul is missing.
They are great for short instructions that work purely on a factual level. When it comes to complex content such as operating instructions for vehicles, test reports, and design reports on new models, however, computers may be out of their depth.
Man and Machine - One Team for Perfect Content Creation
The result of a computer-aided translation can be frustrating. Anyone who has ever used Google Translator to edit a text knows exactly what we mean. Where the work of the machine ends, the human job begins: Experienced post-editors transform machine translations into compelling texts that turn prospective clients into buyers. This is how man and machine form teams and perfect content is created in no time at all.
Multilingual Content: Using Cat Tools as Clever Team Members
CAT tools, computer-aided translation tools, translate texts that have already been created. They work very effectively thanks to machine learning: The software recognizes and learns linguistic relationships and idioms.
The same applies here: Good mobility content can only be created by language experts who carefully check the entire text so it’s linguistically perfect with a human touch. At greatcontent, that’s our golden rule. That’s why we produce multilingual, convincing content very efficiently.
Before the Starting Shot: Who Is Your Target Audience?
Many car manufacturers have put their car purchase information on the internet. The trend was already evident before the outbreak of the corona crisis in 2020, with companies like Tesla and Carvana at the top. Against the background of lockdowns and contact restrictions, it picked up speed - and will certainly continue in a world after Corona. Rhett Ricart, chairman of the US National Auto Dealers Association (NADA), told mobility magazine Car and Driver that he assumes that 80 to 90% of automobile dealers will have e-cars by the end of 2021. It’s time to start perfecting your commerce strategy.
Which Types of Content Are Useful in the Automotive Industry?
There are numerous types of text in content marketing, from short product descriptions to client stories and personalized blog posts. Sit back and learn more about unique content and what matters when it comes to copywriting for car fans.
What Does Unique Content Mean in Mobility Marketing?
The principle behind Unique Content is to ensure that a text passage appears only once on the Internet. Clever tools like Copyscape check this automatically by searching through billions of documents in the network within seconds. On the greatcontent platform, this check takes place automatically before the writers can submit the text. This makes sure your content is unique.
