MEA Smoking Cessation And Nicotine De-Addiction Market Overview
The MEA smoking cessation and nicotine de-addiction market is expected to catapult to USD 2108.38 Mn by the end of 2022, which was valued at USD 1040 Mn in 2016 and capture a CAGR of 12.5% over the forecast period 2020-2027. The problem of tobacco addiction is increasing gradually, and according to the WHO, tobacco kills around 6 Million people each year. Tobacco is addictive in nature because of the presence of nicotine. Smoking cessation and nicotine de-addiction drugs and therapies are being used to treat patients with withdrawal symptoms associated with the cessation of nicotine and help in discontinuation of smoking. Smoking cessation methods include electronic cigarettes, medications, and nicotine replacement therapies. The MEA region tends to stand out as an emerging market for smoking cessation. Enforcement of anti-tobacco laws in MEA region by the GCC Standardization Organization (GSO) which makes placing of warning labels on tobacco products mandatory, has added fuel to the growth of MEA Smoking Cessation And Nicotine De-Addiction Market.
Additionally, government initiatives regarding the prohibition of smoking in public, higher tax imposition on tobacco products and aid for smoking discontinuation therapies has driven the market. Growing awareness regarding the health hazards of smoking and emergence of cancer and chronic diseases has already opened new frontiers in smoking cessation and nicotine de-addiction. Rising incidences of asthma, cardiac disorders, lung cancer, and chronic obstructive pulmonary disease (COPD) has been able to invoke awareness regarding smoking hazards which in turn has augmented the market for smoking cessation and nicotine de-addiction. With the decline of tobacco consumption in developed countries, there has been a shift in focus of tobacco industry towards the region of the Middle East and Africa region.
The MEA region has a large pool of smoking population which is growing faster than the rest of the world, and thus it provides greater opportunities for smoking cessation market to expand. The desire to quit smoking coupled with rising awareness due to anti-tobacco campaigns by health organizations stimulate the market growth. However, lack of motivation, support, lack of knowledge regarding smoking cessation therapies acts as a hindrance to the market. Uptake of e-cigarette by non-smokers has become an issue of concern which is deterring the growth of the market. Furthermore, the efficacy of e-cigarettes is not backed by substantial evidence which has brought the sale of e-cigarettes under surveillance by regulatory bodies like WHO.
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MEA Smoking Cessation And Nicotine De-Addiction Market Segmentation
For ease of understanding, the market has been segmented into four key dynamics: -
By Treatment : Pharmacological and Therapies among others.
By Product Type : Drugs, Inhalers, Patches, and Sprays Gums among others.
By Distribution Channel : Pharmacies, Online, and De-addiction Centers among others.
By Region : GCC countries and African countries
MEA Smoking Cessation And Nicotine De-Addiction Market Regional Analysis
Continuing with its dominance, the UAE market for smoking cessation and nicotine de-addiction is estimated to surge, witnessing high consumption of de-addiction products. UAE is expected to create a more significant revenue pocket in the Middle East and Africa market.
The Middle East is a big market for tobacco and its products and accounts for significantly higher smoking rates in the world, but there is growing interest in quitting and an expanding market for de-addiction programs. Middle Eastern and North African governments seem to be vulnerable to the influence of Tobacco.
However, they are proving that this influence they can wield to jarring. They leverage their positions to take up various movements that can help elite to become community pillars to advocate for their interests. Resultant, smoking cessation and nicotine de-addiction products have consistently defended its ample footprint in the Middle Eastern region.
Moreover, the recent decision of the Emirates Authority for Standardization and Metrology (ESMA) to allow the sale of vaping devices is expected to help de-addiction. The major reason behind the move is the growing popularity of the unregulated products available online.
Additional factors such as high disposal income, the presence of plentiful smokers, influence the growth of the regional market, positively. Also, factors such as the continual RD efforts transpired in the field to bring novelties in the de-addiction products and high per capita income support the growth of the regional market.
The Egypt smoking cessation and nicotine de-addiction products market closely follows the UAE market, accounting for the second-largest market in the MEA region. Whereas, Algeria and South Africa followed by Ethiopia are emerging as the fastest growing markets in Africa. However, the large unmet medical needs make the rest of Africa market the most prominent one.
MEA Smoking Cessation Nicotine De-Addiction Market – Competitive Analysis
The smoking cessation and nicotine de-addiction market in the Middle East and Africa appears to be highly competitive with the presence of well-established players having regional as well as global presence. These market players compete against each other on the basis of quality, price, reputation, service, and distribution. Mergers acquisitions, brand reinforcement, and innovations remain the key strategies adopted by the leading players of the market. The market will witness fierce competition due to the expected product service extensions and product innovations.
Major Players:
Key players leading the MEA smoking cessation and nicotine de-addiction market include VMR Products LLC, Pfizer Inc, Johnson Johnson, Cipla Inc., Novartis International AG, GlaxoSmithKline plc., Nicotek LLC., and Lorillard, Inc. among others.
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