Baby Powder Industry Overview
The global baby powder market size was valued at USD 1.09 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2021 to 2028.
The market is driven by the changing consumer preferences towards organic personal care products coupled with a rise in disposable income levels. Over the past few months, the pandemic has paused the demand for products in many sectors owing to disruptions in the supply chain, a drop in sales revenue, and the closure of several businesses across several industries. Factors, such as unemployment and financial insecurity, have shifted consumers’ preference towards major life events, such as childbirth and marriage.
Gather more insights about the market drivers, restrains and growth of the Global Baby Powder Market
According to the U.S. Centers for Disease Control and Prevention, the birth rate decreased by 4% during the pandemic. Companies in the market are innovating and introducing organic products to garner attention from the consumers. Owing to the pandemic, several consumers are opting for baby care products enriched with essential oils and natural ingredients. For instance, Bey Bee, a startup based in Gurgaon, India is offering safe and affordable baby care products in the Indian market.
Browse through Grand View Research's Beauty Personal Care Industry Research Reports.
- Essential Oils Market - The global essential oils market size was valued at USD 18.6 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 7.4% in terms of revenue from 2021 to 2028. The market is expected to be driven by increasing demand from major end-use industries, such as food and beverage, personal care and cosmetics, and aromatherapy.
- Baby Care Products Market - The global baby care products market size was valued at USD 18.17 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.3% from 2021 to 2028. The market has been witnessing rapid growth as consumer preferences are shifting towards high-quality, utility-driven, and premium baby products.
Baby Powder Market Segmentation
Grand View Research has segmented the global baby powder market based on product, distribution channel, and region:
Baby Powder Product Outlook (Revenue, USD Million, 2016 - 2028)
- Talc-based
- Talc-free
Baby Powder Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
- Online
- Offline
Baby Powder Regional Outlook (Revenue, USD Million, 2016 - 2028)
- North America
- Europe
- Asia Pacific
- Central South America
- Middle East Africa
Market Share Insights
- January 2020: Moms Co. launched a digital initiative to increase sales of its baby and pregnancy care products. Furthermore, the Himalaya Drug company has inaugurated mom and baby stores in Bengaluru.
Key Companies profiled:
Some prominent players in the global baby powder market include
- Johnson Johnson
- Pigeon Corp.
- Prestige Consumer Healthcare
- KCWW
Order a free sample PDF of the Baby Powder Market Intelligence Study, published by Grand View Research.
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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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